Why LABUBU on Web3?

The transition from physical collectible to digital asset is not a gimmick—it’s a natural evolution. LABUBU’s presence as a physical blind box collectible mirrors many principles of Web3: scarcity, community ownership, surprise-based engagement, and high resale value.

Our goal is to translate the emotional joy of toy unboxing, rarity hunting, and avatar-based identity into a blockchain-native experience. $LABUBU will preserve the heart of the Pop Mart character while introducing new creative dimensions, gamification, and decentralization.

By introducing LABUBU into Web3, we are building a Monsterverse—a decentralized universe powered by fans, fueled by meme energy, and guided by chaos and creativity.