Introduction

From Global Collectible Icon to Web3 Viral Monster.

LABUBU is a globally recognized character created by artist Kasing Lung and brought to fame by Pop Mart. With oversized ears, jagged teeth, and a playful but chaotic spirit, LABUBU has become an iconic figure in the designer toy world—especially across Asia where collectible culture is booming.

Loved by fans for its quirky personality and unexpected charm, LABUBU is featured in art toy collections, online communities, and pop-up installations worldwide. Celebrities such as Rihanna, Kim Kardashian, and prominent NBA players have publicly collected or endorsed LABUBU figures, boosting its presence beyond toy collectors and into mainstream awareness.

The launch of $LABUBU on the blockchain extends this cultural phenomenon into a new digital space. By combining the mechanics of collectibles, and decentralized communities, $LABUBU transforms LABUBU from a shelf-bound toy into a living digital monster with utility, rarity, and global reach.

This project preserves the emotional excitement of blind box collecting while introducing new dimensions of ownership, interaction, and creative freedom. $LABUBU is designed not only for crypto natives, but also for toy collectors, artists, and fans around the world who want to participate in something playful, community-driven, and culturally relevant.

Now, we bring LABUBU to the blockchain.